"Belfast's vibrant nightlife and compelling music scene, known for fostering emerging artists and turning out international chart toppers, provides the perfect backdrop for one of the world's biggest nights in music. The spirit of Belfast combined with our expertise is the perfect foundation for an unforgettable event and unique night," commented Antonio Campo Dall'Orto, Executive Vice President of Music Brands, VIMN
David Lynn, Executive Vice President and Managing Director, VIMN UK & Ireland added: "Hosting the 2011 MTV EMAs in the UK is a tremendous opportunity to showcase the UK across a globe spanning portfolio of TV networks and websites serving in excess of 160 countries, while reinforcing our commitment to production in the UK. We greatly appreciate the support of the Belfast City Council and the Northern Ireland Tourist Board and look forward to delivering an outstanding line up of events that capture the beauty and essence of Belfast."
The Lord Mayor of Belfast, Councillor Pat Convery, said: "It is fitting that the EMAs are coming to Belfast - one of Europe's most exciting and vibrant cities and with around 35 per cent of our population below the age of 25. Belfast has a rich musical history and has produced artists such as Snow Patrol and the legendary Van Morrison and we now have an unprecedented opportunity to shine a spotlight on our musical heritage while also providing a major boost to our economy."
"I am delighted that MTV has chosen Belfast. The decision to host such a world class event in our city is an endorsement of what we have been saying for some time now - Belfast is a happening place."
Tourism Minister Arlene Foster welcomed MTV to Northern Ireland and said: "Playing host city for the MTV EMAs is a huge coup, not only for Belfast, but for the whole of Northern Ireland. We are thrilled that Belfast will join the elite club of other leading European cities which have hosted these prestigious music awards."
"Hosting the MTV EMAs will surely elevate Northern Ireland's profile on the international stage. I hope those who come to Northern Ireland for this spectacular event are inspired to explore more of what we have to offer for themselves," she added."
MTV also announced plans to host a series of local events around Belfast in the lead up to the EMAs.
MTV EMAs:
Since its inception in 1994, the MTV EMAs have established a reputation as one of the most sensational music award shows in the world. Ground-breaking multi-platform viewing options combined with dazzling performances from A-list stars makes for an electrifying atmosphere where anything can happen. Past performers have included global superstars U2, Coldplay, Green Day, Rihanna, Beyonce, Shakira, Jay-Z, Madonna, Prince, Bon Jovi, Take That and many, many more.
About MTV:
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. In the UK & Ireland, Viacom International Media Networks operates 20 television channels that offer the very best in music, comedy and kids programming through its MTV, Comedy Central, Nickelodeon and Viva brands. The brands have been market leaders across the three primary genre groups for more than 10 years, reaching 22.9 million homes and are available on SKY, cable and Freeview. Internationally, MTV is a division of Viacom International Media Networks (VIMN).
About Viacom International Media Networks:
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NYSE: VIA, VIA.B), is comprised of many of the world's most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, non-premium Paramount branded channels, VH1, VIVA, MTVNHD, Tr3s: MTV, Musicá y Mas, TMF (The Music Factory), COLORS and Game One.
Created with the aim of honouring the music and artists that fans love, the MTV EMAs take place in different cities every year. Past host cities include Madrid (2010), Berlin (2009), Liverpool (2008), Munich (2007), Copenhagen (2006), Lisbon (2005), Rome (2004), Edinburgh (2003), Barcelona (2002), Frankfurt (2001), Stockholm (2000), Dublin (1999), Milan (1998), Rotterdam (1997), London (1996), Paris (1995) and Berlin (1994).
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